The Directory Makeover Audit™

For therapists who are tired of being invisible on the platforms where clients are already looking for them.

Only 3 spots left!

Let’s be honest… showing up on therapist directories shouldn’t feel this discouraging.

You created a profile.

You filled in every section.

You picked your specialties.

You uploaded your photo.

You hit publish.

And then…

Silence.

No inquiries.

No aligned clients.

Just… crickets.

YES! I’m in!

Meanwhile, it feels like every other therapist is fully booked, turning away clients, and raising their rates — while you’re refreshing your inbox wondering:

“Is something wrong with my profile… or is something wrong with ME?”

Let me stop you right there.

Nothing is wrong with you.

Nothing is wrong with your clinical skills.

Nothing is wrong with your ability to help people heal.

But something is wrong with your profile.

And that’s the part I can help you fix.

Audit My Profile(s)

The Reality for Most Businesses in Their First 1–5 Years

They’re running on borrowed language:

Copying what “seems” to work for others.

Tweaking their bios every few months.

Guessing at what their audience wants to hear.

That’s why, even if you’re showing up every day, you still feel like you’re invisible in your space.

Here’s the Uncomfortable Truth You’re Facing

Every day you delay locking in your brand strategy, someone else in your industry is tightening theirs.

They’re showing up with clearer messaging.

They’re leveraging tech to move faster.

They’re taking the audience attention you could have had.

This isn’t about “beating the competition” - it’s about staying visible, relevant, and worth paying attention to in a market where attention spans are shrinking and change is constant.

If you keep trying to figure it out on your own… you’re already behind.

I'm ready

Introducing: The Directory Makeover Audit™

We move fast, but with precision.

You’re here to build FASTER — and smarter. Accelerate your growth without winging it.

This isn’t “another brand exercise.” Your Brand Essence Blueprint™ is a tactical, done-for-you foundation for your voice, positioning, and growth strategy — built using behavioural science, sales psychology, and proven storytelling frameworks.

It gives you:

Unmatched clarity on who you’re talking to and how to convert them.
Messaging you can copy/paste into your socials, website, emails, and offers.
A 30-day Takeoff-Ready™ content plan designed to deliver measurable momentum in your first month.
An Origin Story that builds emotional connection and sells without pushiness.
Positioning precision so the right people lean in and the wrong people self-select out.

What’s Inside Your Brand Essence Blueprint™

Module	What You Get	Your Competitive Advantage
Positioning Precision	Your unique brand position, personality, values, and voice guidelines.	You instantly stand apart from generic competitors — no one can “copy” you.
Buyer Psychology Map	Motivators, decision triggers, objections, and friction points.	Every message lands because it’s engineered to match how your ideal clients buy.
Primary + Secondary Personas	Two clear audience profiles (demographics, psychographics, behaviours).	You’ll speak to the right people at the right time — and stop wasting effort elsewhere.
Origin Story (Conversion Framework)	A 250–400 word, sales-psychology-driven narrative + micro version.	Drop into your About page, LinkedIn, or socials to instantly connect + convert.
Language Themes	Words, phrases, and emotional hooks that attract your people and repel time-wasters.	You’ll have a go-to library of “conversion language” for any platform.
Takeoff-Ready™ 30-Day Content Plan	Hooks, themes, and CTAs customised for your platform + audience size.	You’ll know exactly what to post and why — no guesswork, no blank screens.
LinkedIn Power Setup (if relevant)	Profile optimisation to match your BEB positioning.	Immediate credibility boost with your professional audience.
Immediate Action Moves	Your first 5 high-ROI plays to start generating wins now.	Faster results than traditional branding processes.

Sessions Included

3 x Private 45-Minute Sessions

Onboarding + Profiling Session — deep-dive into your story, goals, audience, and behavioural drivers.

Refinement — feedback, adjustments, content review.

Acceleration — strategic tweaks and momentum planning

2 x Group Coaching Sessions (60 mins)

Hot-seat style, idea-testing, and “what’s working now” swaps.

Apply Now

Why This Works

We’re not guessing at your brand’s voice — we’re engineering it using:

Behavioural Profiling

decision drivers, motivators, and friction points.

Emotional Trigger Mapping

language that inspires action without pushiness.

The Takeoff Formula™

Purpose → Clarity → Power, ensuring every piece of content works toward your business goals.

The Takeoff-Ready™ Content Plan

designed to deliver momentum and measurable wins, not just “likes.”

Get Started

Here’s Where It Gets Different…

Yes — this process harnesses advanced AI.

But not the “type in a prompt and hope for the best” AI you’ve seen splashed across LinkedIn.

This is MONICA AI™ — my proprietary, human-trained system built from 14 years of messaging strategy, behavioural psychology frameworks, and a decade+ of working with brands across industries.

The Difference

Without my profiling, calibration, and Takeoff Formula™, the tech wouldn’t know:

What to say
How to say it
Why your audience should care

You’re not paying for AI.

You’re paying for a precision-built brand strategy that uses AI as a high-speed engine — with me as your co-pilot, making sure you get to your destination faster.

And because it’s built for you, not the masses, it works in any industry, with any offer, for any audience.

Your 6-Week Intensive Includes

3 × 45-minute private sessions

Profiling + 2 implementation/ refinement sessions.

2 × 60-minute group sessions

Collaborative coaching and strategy alignment.

Your Brand Essence Blueprint™

within 48 hours of Session 1

Takeoff-Ready™ 30-Day Content Strategy

tailored to your platform of choice

Access to me over 6 weeks

to adjust, refine, and make sure you’re seeing results

YES, I WANT MY DIRECTORY MAKEOVER AUDIT™

This is for the therapist who’s thinking…

“Why am I not getting inquiries?”

“I know I’m skilled — why doesn’t my profile reflect that?”

“My profile feels boring or unclear.”

“I’m not attracting the clients I WANT to work with.”

“I just need someone to tell me what’s wrong.”

If that’s you?

You’re exactly who I created this for.

Because here’s the truth

You are likely one or two small shifts away from becoming the therapist clients stop scrolling past.

This audit gives you the clarity, confidence, and direction to finally be seen by the clients who are already searching for someone just like you.