CLIENT PARTNERS
HELLO! I'M MONICA KADE.Â
PULL UP A CHAIR, LET'SÂ TALK COPY.
You want to be the business your clients rave about.
You want to build a business that has impact.
For that, your digital presence can't be steamed cauliflower—bland, boring with zero personality. People want to feel your heartbeat—and see you've got runs on the board.
You must ooze genuine brand confidence.
If you're tired of wrestling with a flashing cursor, only to be left frustrated—without compelling copy, l'm here for you.
I help entrepreneurs and business owners get clarity on their brand voice and message, so they can lead with confidence.
If creating a consistent presence across your website, LinkedIn profile, sales pages, newsletter and social content feels overwhelming—you need a master wordsmith.
That's me.Â
BOOK A CHAT13+
Years experience
copywriting brand messaging.
500+
Clients in Australia, US,
New Zealand & Europe.
2000
Copy projects
completed.
$1.5M
Secured for client
with my pitch letter.
LET’S SENSE CHECK IF WE’RE A FIT?
ANSWER THESE:
Is this you?
You're brain-fried and overwhelmed after wrangling multiple ideas and trying to distil them into compelling brand phrases? Gimme your words
How about this?
You have zero desire to spend weeks wordsmithing your copy only to attain  sub-par brand messaging - Ooh yeah, we might just be a match!
Vibin' with this?
You get the value of having a commanding digital presence and its ability to elevate your business and attract eyeballs? I'd say we vibin'!
YES, YOU’RE IN THE RIGHT PLACE!
Partner with a copy ninja who provides a complete brand messaging experienceÂ
(not a basic writing service).Â
A copywriter who'll take your unspoken thoughts, ideas and brand vision, then turn it into aÂ
commanding digital presence...yeah, that's me!
BOOK A CHAT
PERSONAL BRANDS
In our virtually connected world, your personality must radiate through the screen. A captivating and consistent personal brand creates a trusted digital presence. It's not just for solo-preneurs or business owners, it includes high-level executives and leadership professionals in an organisation. If you're confused about how or what to write about yourself, leave it with me. My specialty is developing your personal brand's voice, then writing LinkedIn Summaries, articles, and website copy.
Ask me about my brand voice packages.
BUSINESS OWNERS
From real estate, property development and construction to beauty, health and lifestyle products and services—these areas are large portion of my writing expertise. Whether you're starting a new business or you need a brand refresh, your words matter greatly. Work with me to develop your tone of voice and signature phrasing. Utilise my wordsmithing capabilities to create distinguished business communications you can deliver with purpose, clarity and power.
Ask me about my brand messaging
and communication packages.
MY COPY LANDED THESE CLIENT WINS AND RESULTS.
- Brand copy to sell major developer residences valued $725K-$2M+.
- Generated a $850K and $1.5M construction deal + repeat business with my pitch letter.
- Secured 7 print magazine features for the same personal brand.
- Secured client brand spot on Channel 9’s The Block.
- Media exposure across TV, print & digital.
- Boosted website lead conversions by 150%.
- Increased cleaning company’s revenue by 33% in two weeks!
- 5 x Client Industry Awards nominations & wins.
- Suite of signature collateral for VISA’s 2024 Women’s World Cup & Partners.
- Print & digital content for Commonwealth Bank’s Wired for Wonder Event.
- Written 500+ LinkedIn profiles.
- 500+ websites written.
MY 3-TIER DIGITAL
PRESENCE FORMULA
When we work together, we'll identify your phase of business using my signature
3-tier Digital Presence Formula. We'll dive into the tier that aligns with wherever you're at. Everyone is at a different stage, and if you're unsure about where to begin.
I've got your back. Just reach out and we'll work it out together.
PURPOSE PHASE
It's the 'Oh, thank god I'm finally doing this' aka Purpose phase! We are building, baby! Whether you're starting from scratch or rebranding, this is all about ideation and brand message conceptualisation. I define and develop your brand tone of voice, which informs all of your brand messaging. We create distinct brand phrases and taglines, which give you the foundation to move forward with clarity!
CLARITY PHASE
Ahh, the place of Zen.  In the Clarity phase we build on your foundation and create an extended digital presence. This process creates communication touch points that are on brand and aligned with your business purpose. Think LinkedIn profile, sales pages, email marketing sequences, brochures, articles, media exposure pitch letters, script writing and course creation. Get ready for action!
POWER PHASE
Ka-pow! Once your brand messaging is all buckled up, the Power phase is all about growth. It feels like rockin' a new hair cut or those killer heels. You feel AH-MAZING. In this phase It’s about keeping momentum with content ideation, planning and development for your business. Which means you elevate your brand position and stay visible in your industry. Eg., monthly newsletter, content calendar or strategy. Think brand awareness through media contributions mag, tv, podcasts and making waves!
EXPLORE COPY SERVICES
Don't let the flashing cursor get the better of you. Check out my wordsmithing service list.
I'll be frank, I'm not your average copywriter.  I've been around the block, so we'll need to determine if we're the right fit, okay?Â
BOOK A CHAT
CLIENT PRAISE
"Monica Kade has been our copywriting saviour! We're launching a new brand and we gave her an idea of what we wanted our customers to feel—and she made some incredible suggestions that we ran with wholeheartedly. We just aren't experts in this area, and having Monica at the helm meant we could relax and concentrate on other important elements of our start up. Thank you for all your incredible and creative work Monica!"
Kate Cashman,
Tinkle Co., Co-Founder
"Monica came into my business at such a perfect time! I was absolutely overloaded, and all creative thought had left my mind. I'd exhausted myself on writing. Over a quick call, I briefed her and within a couple of days she'd whipped up the most AWESOME copy ready to go live on my website. Since that epic time, I’ve come back to Mon for product descriptions, blog writing and now words for my new collections. She’s fast, efficient and has such a great knack for crafting copy!"
Gemma Crowe,
Infamous Swim,
Owner & Designer
 "In this busy corporate world, Monica Kade comes as a breath of fresh air. Her ability to quickly absorb information, get started on projects with limited guidance or direction, and her positive nature makes her extremely easy to work with. She's an excellent copywriter and editor, but also has a strong marketing and communications background. Monica’s friendly and calm nature, coupled with her expertise, makes her my “go-to” person for anyone looking for communications support."
Anna Hodges,
Woolworths Group
"The Problem: Underperforming copy. The Solution: Monica Kade.  When I reached out to Monica, I wasn't sure if I should be hiring a sales gun or copywriter, I briefed Monica on my troubles, and she said she could help. Monica immediately got to work, crafting her magic across my design, crossing t's and dotting I's and delivered me a new set of words that increased my lead generation by up to 150%."
Benjamin Williams, Director, 55 KNOTS
