Does Serving a Deaf Customer
Feel Awkward and Uneasy?
We give customer service pros the basic tools they need to understand the deaf and hard of hearing customers.
FEATURED IN
You’ve dealt with hundreds of customer types, from juice-flinging toddlers to caravans of tourists.
But do you freeze up when you meet a deaf person?
YOU'RE NOT ALONE.
As a deaf consumer with over
35 years navigating the hearing world,
I noticed something interesting about why
people get stuck trying to interact effectively
with deaf and hard of hearing customers.
Even people at the top of the customer service game (like MBA hospitality grads and luxury resort managers) feel unprepared for deaf customers. .
Surprisingly,
the problem isn’t that they never signed up for a sign language class.
Knowing sign language is only a very small part of the equation!
IT'S AWKWARD AT FIRST, BUT THAT'S NORMAL AND IT GETS EASIER
Years ago, I tried to order takeout from an Indian restaurant using a third-party relay service, which is how deaf people place their telephone calls.
I got hung up on THREE TIMES.
So Frustrating!!
I decided to drive there, out of my way, to place my order in person.
Stunned that I wasn’t a scammer, they immediately took my order and my dollars after apologizing repeatedly.
They haven’t hung up since
This is only ONE type of customer service fail. It happens to deaf people every day, all day.
So what did I learn from this?
AS HARD AS YOU WORK TO BE TO
INCLUSIVE, THERE IS STILL MORE
WORK TO BE DONE
For 8 years, I’ve been operating a review platform that has 3,500 consumer reviews (and counting) written by deaf and hard of hearing customers from all over the U.S.
THE LINE HOTEL
“The gym cardio equipment had built in captions on their TV’s! I would give this hotel a 5-star if their staff knew sign language and they improved on their response time for responding to texts”
JIMMY JOHN’s
“When I approached the clerk, and signed that I needed paper and pen he looked at me like I was an alien from another planet. I just wanted to order a sandwich. He ended up passing me on to two different employees before anyone would HELP me!”
TRADER JOE’S
“A few different staff used sign language to tell me where I could find what I needed. This was so helpful!”
That translates into A LOT of data about the deaf customer experience
(both positive and negative) in your place of business.
What I’ve found is that there's a widespread lack of knowledge throughout many businesses, including large corporations…even the ones that are famous for customer service!
It’s a vicious cycle…and it ENDS the moment you get clarity and training from deaf and hard of hearing experts.
I never expected to turn my Indian takeout frustration into a
MISSION OF EMPOWERING CUSTOMER SERVICE PROFESSIONALS to deliver better experiences for the 48 MILLION AMERICANS who have hearing loss.
But I kept seeing businesses use buzzwords like
and far too little of it is based on actual experiences from deaf and hard of hearing people themselves.
is filled with material that real living and breathing deaf people want you to know.
Take the first step in learning about this unique demographic, and in less than 60 minutes you’ll have upped your customer service game.
After you go through our mini
course you will be able to
UNDERSTAND deaf and hard of hearing people, their culture, identity and values.
DISCOVER insight into the issues facing deaf and hard of hearing customers.
UNCOVER the small mistakes that make communication with deaf and hard of hearing customers more difficult and what to do instead.
BASIC: LEARN basic American Sign Language vocabulary to assist you in communication.
INCREASE the amount of loyal deaf and hard of hearing customers by applying our 10 deaf-friendly tips!
Deaf People,
Who Are They?
Dow Do Deaf People Communicate?
Deaf Culture Myths
Deaf People as Consumers
Ten Deaf-Friendly Tips to Communicate
Basic American Sign Language
For a limited time, get access to this 6-lesson mini course to jumpstart your learning about this unique demographic.
How is this course different from content you find on the Web?
Look around the Web, and you’ll find tons of ASL YouTube videos, and apps… but many are being taught by HEARING people (who have no real life experience as a deaf or hard of hearing consumer).
All over the U.S., money is being made off of a
language and culture that belongs to deaf and hard
of hearing people…but WITHOUT authentic
representation, cultural knowledge, and systems
that you actually need to be a deaf-friendly
business.
That’s why, for a
LIMITED TIME,
I’m providing you with knowledge that's based on thousands of real-life deaf experiences by the
REAL EXPERTS,
in how to serve and communicate with them effectively.
This is training content that helped our clients like Marriott Hotels, Phoenix Convention Center, Hyatt Regency, KEXP Radio, 5th Avenue Theatre, Hilton Hotels, Provenance Hotels, Molly Moon’s Ice-Cream, Finnriver Cidery, Rachel's Ginger Beer and more, become more inclusive to their deaf and hard of hearing customers.
MEET THE
TRAINER
Born hearing and becoming Deaf at 8 years old has given me a unique perspective on how to bridge the gap between Deaf and hearing worlds.
For over 35 years,I’ve been navigating the world as a Deaf person in a world that operates predominantly for people who can hear.
I have encountered almost every consumer experience you can imagine.
In every encounter, I ask myself “how is this experience accessible to me” and “how is it not?”
I’m on a mission to create a deaf-friendly world for 466 million deaf and hard of hearing people around the globe.
I have provided training and consulting to thousands of people in business, from small startups to Fortune 500’s striving to become more inclusive to this demographic.
After going through our training, here’s a few examples of what our clients did
A major hotel, Marriott Downton Phoenix hosted 2,500 deaf guests for a National Association of the Deaf conference (NAD was so impressed, they now REQUIRE all host hotels to take our training!)
A busy cafe, Rachel's Ginger Beer in a neighborhood with a large deaf community invested in training to make sure their staff is always ready to serve deaf and hard of hearing customers. They are now a neighborhood favorite!
A premier musical theatre, ACT Theatre got its space and staff ready for a production with a deaf lead actor. Not only that, their front of house was fully ready to serve hundreds of deaf and hard of hearing patrons!
KEXP Radio Station became more accessible to +200,000 fans (yes, deaf folks like music!)
What are you waiting for?
Sign up today, and uncover the skills that have helped thousands of customer service professionals confidently interact with deaf and hard of hearing customers — and add massive VALUE to their place of business.
BONUS!
Buy today and we will unlock a bonus lesson.
Top 25 ASL Greetings
In customer service, you only have a few seconds to make a great first impression. A great ASL greeting does just that.
In this bonus, you'll get access to:
A variety of greetings that suit your job, whether it's retail, dining, hospitality or something else.
High-resolution videos, signed by actual deaf and hard of hearing people.
The catch? Only 50 FIRST-COME,
FIRST-SERVED SPOTS available.
Register before this FREE learning opportunity closes!
Get Deaf-Friendly
Basics Training
For
